Named one of the Top Women in PR by PR News, Eleanor is among the elite in legal PR.
Before launching Eleanor Kerlow PR in 2018, Eleanor headed the global public relations programs at three AmLaw100 law firms. For 18 years, Eleanor’s strategic approach increased media mentions in targeted outlets, helped drive new business, and made her one of the most sought-after PR professionals in the industry.
A lawyer, author, and former legal editor, Eleanor is known for producing high-impact, award-winning public relations campaigns for lawyers, law firms, corporations and non-profits. She also consults to public relations and marketing agencies, and uses her talent to shape media coverage and awareness for ocean conservation and policy.
Major Media
Eleanor-led campaigns have generated coverage in major media outlets including, The New York Times, The Wall Street Journal, The Washington Post, Financial Times, Politico, The Philadelphia Inquirer, ABC News, CBS News, Fox News Channel, MSNBC, BBC-TV, CNN, WUSA9, FOX5, WJLA-TV, National Public Radio, Bloomberg News, The American Lawyer, The National Law Journal, Legal Times, Law360, and many more.
She has enhanced brands around the biggest issues facing clients in industry sectors and practices, including: energy, financial services, real estate, antitrust, class actions, cybersecurity, drones, 3D printing, environmental, large mergers, product recalls, and shareholder activism.
Broad Campaigns
Eleanor’s full-range of campaign competencies include: long-range planning, performance evaluation, media relations, media training, content writing and editing, team leadership, relationship building, project management, ROI analysis, digital marketing strategies, brand building, media events, video development, policy formation, consumer engagement, crisis messaging, and social network maximization.
She earned a J.D. from George Washington University School of Law and a B.A., in Government and Spanish, from Lawrence University.
BOOKS
Author, Poisoned Ivy: How Egos, Ideology, and Power Politics Almost Ruined Harvard Law School (St. Martin's Press, 1994)
AWARDS
Winner: “Top Women in PR,” PR News, 2016
Third Place: “Best Media Relations Campaigns,” Legal Marketing Association, Your Honor Awards, "If You Build It, They Will Come," PR Campaign and Brand Building for Hunton & Williams' Real Estate Practice in New York. 2015
Winner: “Best Legal PR Blog for Law Firms,” PR News Legal PR Awards, “Privacy Blog Influences Global Privacy and Data Security Developments.” 2011
Winner: “Best Media Coverage,” PR News Legal PR Awards, Privacy practice media campaign. 2010
Winner: “Best Media Relations,” Legal Marketing Association, Your Honor Awards. 2007
Winner: “Best In-House PR Professional,” PR News, Legal PR Awards. 2005
Finalist: “Outstanding Media Exposure in Business Development,” PR News Legal PR Awards, “Turning Up the Heat: Catapulting Sutherland into a Unique Energy Niche.” 2004
Second Place: “Public Relations,” Legal Marketing Association, Your Honor Awards. 2004
Silver Winner: “Investment, Banking & Financial Services” category, The Bulldog Reporter’s Bulldog Awards for Excellence in Media Relations and Publicity, “Morgan Lewis-Corporate America in Crisis: A Securities Practice Press Challenge.” 2003
Award of Excellence: “Campaigns, Investment and Financial,” International Association Business Communicators/Washington Silver Inkwell Award, “Corporate America in Crisis” campaign. 2003
Winner: American Lawyer Media LLP, Enterprise Reporting Award. 1988
Training Elli Provides
So You Think You Can Write ™ – A workshop to develop publishable articles
Cooking with PR ™ – A workshop to fine tune your PR program
Making Media Work for You ™ – A 360-degree hands-on media workshop including becoming your own mobile media lab
The Art of the Soundbite ™ – A workshop developing messaging and soundbites that sell